What is NVivo?

Our world is exploding with data – text, videos, social media and more. Making sense of it without the right research tools is like looking for a needle in a haystack. See the big picture fast with NVivo – the most powerful software for gaining richer insights from qualitative and mixed-methods data.

Store and organize

Store and sort all your data in one platform, from quantifiable demographic information to qualitative open-ended questions and interviews.

Categorize and analyze

Use powerful tools to categorize and classify your data. Automatically sort sentiment, themes and attributes in seconds. Quickly exchange data with SPSS for further statistical analysis.

Visualize and discover

Easily cross tabulate mixed methods data and visualize the results to brainstorm and map ideas, explore connections between project items and discover new paths of investigation.

Purpose-built for qualitative and mixed methods research

The last decade has seen a revolution in the ease of accessing digital data, from social media to digitalized libraries, big data, bio-data and more. While collecting data has never been easier, the bigger challenge is bringing it all together in a meaningful way. With data spread across so many different formats, finding connections can be extremely difficult and time consuming without the right tools.

NVivo gives you a place to organize, store and retrieve your data so you can work more efficiently, save time and rigorously back up findings with evidence. Import data from virtually any source –text, audio, video, emails, images, spreadsheets, online surveys, social and web content and more.With advanced data management, query and visualization tools, NVivo lets you ask complex questions of your data so you can discover more.

What does NVivo help you achieve?

Individuals use NVivo for:

• Spend more time on analysis and discovery, not administrative tasks.
• Work systematically and ensure you don’t miss anything in your data.
• Interrogate your information and uncover subtle connections in ways that simply aren’t possible manually.
• Rigorously justify your findings with evidence.
• Manage all your material in one project file.
• Easily work with material in your own language.
• Effortlessly share your work with others.

Organisations use NVivo for:

• Get the most out of your data – from customer and employee feedback to information about product performance – to make new discoveries and ultimately, better decisions.
• Easily manage your information and enhance your internal workflow and reporting processes.
• Deliver quality outputs backed by a transparent discovery and analysis process.
• Justify decision making with sound findings and evidence-based recommendations.
• Revisit data easily – build up the big picture over time.
• Increase productivity and reduce project timeframes.

Discover how NVivo could support you

Your project

Everyone’s project is unique. Your information could come in many formats and languages, and you may be working alone, with a supervisor or as part of a team. Whatever your data, whatever your working arrangement, NVivo lets you work your way.

Your approach

You might use a specific research methodology or process, or you may have your own unique approach. You may want to take a high level view, or explore the subtlest themes in the detail. Regardless of your approach, NVivo has the flexibility to help.

Your workspace

NVivo’s workspace is designed using Microsoft user interface guidelines, so it looks familiar and is easy to use. There’s also a range of resources to get you started and keep you on track. From video tutorials to guides and online help – you’ll be up and running in no time.

Work with your information

NVivo handles virtually any data, including Word documents, PDFs, audio files, database tables, spreadsheets, videos, pictures and web data. And you can interchange information between NVivo and other applications like Microsoft Word and Excel, IBM SPSS Statistics, SurveyMonkey, Mendeley, Evernote and EndNote.

Analysing a survey that has open ended responses? Use NVivo to explore this sort of data. NVivo can easily work alongside statistical packages – so you get a complete view of what the data is telling you.

Make sense of your information

NVivo’s powerful query tools let you uncover subtle trends, and automated analysis features let you sit up above your data and drill down into it. For example, search for an exact word or words that are similar in meaning to quickly test theories or to direct you to the areas that need further analysis. This can be helpful when you’re working with lots of data.

Prefer pictures to words? With NVivo you can display connections, ideas and findings using visualisation tools such as charts, maps and models. What’s more, you can easily view the live data behind them.

Share and present your findings

Want to share your findings with others? Your conclusions, query results, models and charts can all be exported or simply copied and pasted into reports and presentations. NVivo also lets you export your findings as web pages, so you can share files and findings with clients or colleagues who don’t have NVivo.